Prisme International brought me onboard as the creative lead for this renowned project for SMART DUBAI (government office charged with facilitating Dubai's citywide smart transformation):Designing the largest exibition space of the 2019 GITEX Technology Week, the annual consumer computer and electronics trade show, exhibition, and conference that takes place in Dubai, United Arab Emirates at the Dubai World Trade Centre.
With around 3,800 m², the stand titled "From Paper to Paperless" provided exhibition space for various government entities and private sector partners, presentation and networking areas, experiential spaces highlighting the successes of going paperless, meeting rooms, VVIP majlis and many other activations. Besides designing space and structures, my team was tasked with everything from stand branding and visual language to concepting activations, the design of screen content of more than 50 entities, all the way to material and finishings and general madness.
