Bold Statements from the Legends of Football

Dubai International Sports Conference & Globe Soccer Awards 2019

One of the most anticipated events in the football calendar, the Dubai Internal Sports Conference and the Globe Soccer Awards attracts international stars from Ronaldo and Messi to Infantino and Deschamps to discuss and celebrate everything “football”.

With a recent rebranding exercise completed, the Dubai Sports Council asked a leading events agency to conceptualize the event from start to finish. With my creative direction, the world of football found its stage for bold statements

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Speak, Internet, speak!

The Talking Bench - Artificial Intelligence and Speech

Imagine, you are strolling in a park, contemplating lightly about the city you live in, the things you enjoy and the ones you would rather change. As you sit down on a bench, your thoughts turn into a conversation. With the bench. And while delighted by the thought that your opinion is heard, the “bench of your community” motivates, even inspires you to contribute to the society we live in.

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Speak, Internet, speak!

The Talking Bench - Artificial Intelligence and Speech

Imagine, you are strolling in a park, contemplating lightly about the city you live in, the things you enjoy and the ones you would rather change. As you sit down on a bench, your thoughts turn into a conversation. With the bench. And while delighted by the thought that your opinion is heard, the “bench of your community” motivates, even inspires you to contribute to the society we live in.

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Fireworks for every step you take

Korefuel. For an active world.

The Middle East is becoming increasingly obese and sick. Our new, device-enabled, sedentary lifestyle causes cardiovascular problems and with the world at our fingertips, we tend to sit around than walking about. Families and schools don’t encourage enough, and the youth is the most affected.

Sebastian is the co-founder of Korefuel, a platform that rewards every step with celebrations and fireworks – so that together we can shape a healthier future for us all.

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The Connections between Man and Machine

The PEUGEOT 3008 Launch Event in Dubai

The all-new PEUGEOT 3008 SUV, its most advanced SUV was the Brand’s first introduction into the SUV market. It brought new technology and a unique driving experience to the Middle East and Sebastian was asked to conceptualize the launch event and produce it from start to finish. “The Connections between Man and Machine” became the experiential theme, placing all guests right at the heart of what the car stands for.

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The Connections between Man and Machine

The PEUGEOT 3008 Launch Event in Dubai

The all-new PEUGEOT 3008 SUV, its most advanced SUV was the Brand’s first introduction into the SUV market. It brought new technology and a unique driving experience to the Middle East and Sebastian was asked to conceptualize the launch event and produce it from start to finish. “The Connections between Man and Machine” became the experiential theme, placing all guests right at the heart of what the car stands for.

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Sending the first Indonesian to Space

UNILEVER's AXE Apollo Launch in Indonesia

Unilever Indonesia had asked Ogilvy One under Sebastian’s creative leadership, to make the newly introduced AXE Apollo product famous among the country’s youth. Disregarding its global toolkit, we auditioned for the first Indonesian ever to go to space.

Culturally relevant and crafted with great care about the people’s habits online, this campaign became the most successful AXE Apollo launch campaign, globally.

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STARCHASE by Mercedes-Benz

Tackling a myriad of new models with one fun experience

Mercedes-Benz Indonesia was in the midst of introducing 14 new models during one year period and realized that nobody would be able to remember specifics about these launches. No big innovations but facelifts and other minor modifications made it difficult to distinguish between the new and the old. But what if EVERY Mercedes in Jakarta, a city of 15 million people, would become an element of a massive city-wide treasure hunt?

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STARCHASE by Mercedes-Benz

Tackling a myriad of new models with one fun experience

Mercedes-Benz Indonesia was in the midst of introducing 14 new models during one year period and realized that nobody would be able to remember specifics about these launches. No big innovations but facelifts and other minor modifications made it difficult to distinguish between the new and the old. But what if EVERY Mercedes in Jakarta, a city of 15 million people, would become an element of a massive city-wide treasure hunt?

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The Adventures of The Laughing Cow

How an interactive story for children helped change the fate of cheese

Groupe bel’s “La Vache qui rit” processed cheese brand was losing market share to less pricy competitors. With “The Adventures of La Vache qui rit”, Leo Burnett Digital under Sebastian’s creative stewardship created an online game for children that attracted over 3 million visitors in the first 4 weeks alone. Averaging 15 minutes of interaction each, it provided ample opportunity to strengthen the brand and improve its metrics while laying a foundation for fun online that lasted for more than 4 years.

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