PEUGEOT 3008Middle-East Launch Event
_Leap NationUnited Arab Emirates
HAVAS WORLDWIDE asked LEAP/NATION to conceptualize and produce the launch of the PEUGEOT 3008, a premiere in the region. The stakes were high; a first for the brand in terms of design, a first in the region in terms of launch. The creative concept “Connections of Man & Machine” brought the 3008 to life.
Starting from receiving the exclusive invitation up until the end of the event, Peugeot’s guests found themselves at the center of experiencing the Peugeot 3008 to the fullest. A personalized, tailor-made wristband for each individual person served as the bridge between “man and machine”. Check-in, Emotive 4D and VR stations, table finder reacted to it, and it became the centerpiece of the final crescendo when the vehicle was revealed – a dialogue between the audience and the film about the car.
Challenging due to the surprising attendence of almost twice the attendees and its overall technological complexities, the event was very well received, media coverage was very positive and Peugeot was satisfied with the outcome.
HAVAS WORLDWIDE asked LEAP/NATION to conceptualize and produce the launch of the PEUGEOT 3008, a premiere in the region. The stakes were high; a first for the brand in terms of design, a first in the region in terms of launch. The creative concept “Connections of Man & Machine” brought the 3008 to life.
Starting from receiving the exclusive invitation up until the end of the event, Peugeot’s guests found themselves at the center of experiencing the Peugeot 3008 to the fullest. A personalized, tailor-made wristband for each individual person served as the bridge between “man and machine”. Check-in, Emotive 4D and VR stations, table finder reacted to it, and it became the centerpiece of the final crescendo when the vehicle was revealed – a dialogue between the audience and the film about the car.
Challenging due to the surprising attendence of almost twice the attendees and its overall technological complexities, the event was very well received, media coverage was very positive and Peugeot was satisfied with the outcome.