In 2014, the brand had launched 14 different models into the market and asked OgilvyOne Indonesia to remind the people of all that had happened throughout the year. Fueled by the myriad of MBs of all shapes, sizes and conditions, we hid the 14 new models in Jakarta. Players equipped with a mobile app could now scan every Mercedes in town, get hints and clues to get closer to the grand prize.The app had another surprise in store - every Mercedes scanned was augmented with the latest version of itself, with all features listed and the location of the closest dealership displayed. 

Note: this concept was approved, yet execution is still pending.