The brief could not have been simpler: localize BBH's global launch campaign and introduce AXE Apollo to the market and get as many submissions for a chance to go to Space. A few days in and realizing that we had to change the creative approach for the country, UNILEVER gave us the go-ahead to create a new campaign. What OgilvyOne Worldwide in Indonesia created under my creative leadership fortunately became the most successful AXE Apollo launch, globally.