Garuda Indonesia, the country’s national airline, had a challenging past. Blacklisted, crashed, dirty until a management change a few years ago turned the tide. By the time Garuda Indonesia was pitching out their marketing and advertising business, they had achieved a 5-star skytrax ratings, had the best global economy class  and best cabin crew and asked agencies for a marketing overhaul.

What better opportunity than to rethink the entire travel journey, from start to finish, and improve the service throughout.

• Full redesign of garuda-indonesia.com in regards to both UI & UX best practices
• Redesign of the GA Mobile App for a better experience and utility
• The introduction of “Garuda Concierge” as the key element to the Garuda Frequent Flyer Program (pictured)
• The addition of “Take me there” – an innovative module, allowing users scan any photo, postcard, travel guide and get instant booking options (pictured)
• A cohesive multi-dimensional, personalized AR experience within Garuda’s key airports, turning the check-in desks, baggage claim areas and more into featured travel destinations.