{"id":770,"date":"2018-02-21T16:17:22","date_gmt":"2018-02-21T12:17:22","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&#038;p=770"},"modified":"2020-01-12T11:38:59","modified_gmt":"2020-01-12T07:38:59","slug":"mercedes-benz-star-chase","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/mercedes-benz-star-chase\/","title":{"rendered":"MERCEDES-BENZ &#8220;Star Chase&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<strong>STARCHASE<\/strong><\/p>\n<p>by Mercedes-Benz[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;80&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<strong>STARCHASE<\/strong><\/p>\n<p>by Mercedes-Benz[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_gallery el_id=&#8221;gallery-173293&#8243; type=&#8221;carousel&#8221; medias=&#8221;73430,73431,73432,73433,73434,73435&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; title=&#8221;mb-anywhere&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;75&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_color=&#8221;color-prif&#8221;]<strong>Imagine you would be part of a treasure hunt but you would have to find your prize in only 14 of a few million cars all across one of the biggest cities in the world, racing against the clock and all other players.\u00a0<\/strong>With the prize big enough and a little help from Mercedes-Benz, the <strong>Starchase<\/strong> was on.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;73444&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;73439&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;72&#8243; media_width_percent=&#8221;100&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-gyho&#8221;]In 2014, the brand had launched 14 different models into the market and asked OgilvyOne Indonesia to remind the people of all that had happened throughout the year. <strong>Fueled by the myriad of MBs of all shapes, sizes and conditions, we hid the 14 new models in Jakarta.<\/strong> Players equipped with a mobile app could now scan every Mercedes in town, get hints and clues to get closer to the grand prize.<\/p>\n<p>The app had another surprise in store &#8211; every Mercedes scanned was augmented with the latest version of itself, with all features listed and the location of the closest dealership displayed.<\/p>\n<p>&nbsp;<\/p>\n<h5><em>Note: this concept was approved, yet execution is still pending.<\/em><\/h5>\n<p>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_single_image media=&#8221;72731&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; 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