{"id":767,"date":"2018-02-21T14:34:38","date_gmt":"2018-02-21T10:34:38","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&#038;p=767"},"modified":"2020-01-12T11:42:00","modified_gmt":"2020-01-12T07:42:00","slug":"coca-cola-indonesia-campaigns","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/coca-cola-indonesia-campaigns\/","title":{"rendered":"Coca-Cola Indonesia Campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>COCA-COLA INDONESIA<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>COCA-COLA INDONESIA<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-652138&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-372255&#8243; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;72473,72474,72475&#8243; gutter_size=&#8221;0&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;3&#8243; single_overlay_opacity=&#8221;1&#8243; single_text_anim=&#8221;no&#8221; single_overlay_anim=&#8221;no&#8221; single_h_align=&#8221;right&#8221; single_padding=&#8221;2&#8243; single_shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; single_border=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221; lbox_no_arrows=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; force_width_grid=&#8221;yes&#8221; back_color=&#8221;color-652138&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;73481&#8243; media_width_percent=&#8221;80&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_color=&#8221;color-prif&#8221; subheading=&#8221;Ramadhan Campaign&#8221;]&#8221;BUKA PINTU MAAF&#8221;[\/vc_custom_heading][vc_column_text]<span class=\"s1\">Indonesia is going through massive changes, a country of 250 million people is on the move to get the most out of the future. The big cities tempt with work, the mobile phones with distraction &#8211; the real, human connection left in the ditch.\u00a0Ramadan, however, is <span class=\"s2\"><b>a moment of forgiveness and reconciliation.<\/b> <\/span>A celebration to reconnect with family and friends.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"s1\">The &#8220;mudik&#8221; however, the journey back to the hometowns at the end of the Holy Month is a big effort. 30 million Indonesians do travel, yet over 7 billion\u00a0<\/span><span class=\"s1\"><b>\u2018<\/b>MMLB\u2019 (Mohon Maaf Lahir Batin) messages were sent as greetings in a casual manner with little meaning.\u00a0<\/span><span class=\"s1\">Coca-Cola yet believes in bringing people together, with a product that uplifts and refreshes, <b>breaking barriers and hesitation<\/b>\u00a0to help Indonesians to connect with each other.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The fully integrated campaign by Ogilvy included every touchpoint available. Bottles customized with messages (&#8220;mother, father, friends &#8211; forgive me&#8221;) as a conversation starter, emotive TVC and POS activations, websites highlighting regular people&#8217;s efforts as sources of inspiration and a big push to &#8216;reunite&#8217; Indonesia&#8217;s two sources of public grief: the most famous but broken band &#8220;Nidji&#8221; and the upcoming stars of the country&#8217;s national football team. A big effort and success to help people and the country &#8211; &#8220;<strong>Say it with Coke<\/strong>&#8220;.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-599156&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;72451&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;72452&#8243; media_width_percent=&#8221;100&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;4&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-599156&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_color=&#8221;color-xsdn&#8221;]FIFA FOOTBALL WORLDCUP[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_height=&#8221;fontheight-524109&#8243; text_color=&#8221;color-xsdn&#8221;]In the build-up to the FIFA World Cup, sponsored by Coca-Cola, we knew that Indonesia&#8217;s national team had little chance to qualify &#8211; and so did everybody in the country. However, the country was still the 3rd largest football fan community on the planet and if all of these voices were not enough to cheer their team to victory, nothing would be.<\/p>\n<p>&nbsp;<\/p>\n<p>Besides the regular activations and campaigns, we launched\u00a0<span class=\"s1\">The \u201cStadium of Happiness\u201d. A virtual hangout for everybody to share the football excitement with friends and strangers, get inspired and show the world how football-crazy Indonesia really is! Also, commentator competitions were held, augmented reality across the internet made chants visible &#8211; at the end, the team did not succeed but everyone in love with the sport had fun.<\/span>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;72479&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;72483&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73058,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"portfolio_category":[30,32,49],"class_list":["post-767","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-interactive","portfolio_category-strategy","portfolio_category-web"],"_links":{"self":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":63,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/767\/revisions"}],"predecessor-version":[{"id":73549,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/767\/revisions\/73549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media\/73058"}],"wp:attachment":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio_category?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}