{"id":764,"date":"2018-02-21T16:15:42","date_gmt":"2018-02-21T12:15:42","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&p=764"},"modified":"2020-01-12T11:39:44","modified_gmt":"2020-01-12T07:39:44","slug":"peugeot-3008-launch-event","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/peugeot-3008-launch-event\/","title":{"rendered":"PEUGEOT “3008 Launch Event”"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”100″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”80″ expand_height=”yes” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_empty_space empty_h=”3″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″ shape_dividers=””][vc_column_inner column_width_percent=”75″ position_horizontal=”right” override_padding=”yes” column_padding=”0″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_single_image media=”73047″ media_width_percent=”100″][\/vc_column_inner][vc_column_inner column_width_percent=”75″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_font=”font-970772″ text_weight=”200″ text_transform=”uppercase” text_color=”color-prif”]PEUGEOT 3008<\/strong>
\nMiddle-East Launch Event[\/vc_custom_heading][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_font=”font-970772″ text_weight=”400″ text_color=”color-prif”]_
\nLeap Nation
\nUnited Arab Emirates[\/vc_custom_heading][vc_empty_space empty_h=”4″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/1″][vc_single_image media=”73416″ media_poster=”yes” media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″ shape_dividers=””][vc_column_inner column_width_percent=”100″ position_horizontal=”right” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_empty_space empty_h=”5″][vc_empty_space empty_h=”3″][vc_single_image media=”72106″ media_width_percent=”100″ shadow=”yes” shadow_weight=”std”][vc_single_image media=”72105″ media_width_percent=”100″][vc_single_image media=”72097″ media_width_percent=”100″ media_ratio=”sixteen-nine” alignment=”right” shadow=”yes” shadow_weight=”std”][\/vc_column_inner][vc_column_inner column_width_percent=”75″ position_horizontal=”left” override_padding=”yes” column_padding=”0″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_empty_space empty_h=”3″][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_height=”fontheight-357766″ text_font=”font-970772″ text_weight=”300″ text_color=”color-prif”]HAVAS WORLDWIDE asked LEAP\/NATION to conceptualize and produce the launch of the PEUGEOT 3008<\/strong>, a premiere in the region.\u00a0The stakes were high; a first for the brand in terms of design, a first in the region in terms of launch.<\/p>\n

 <\/p>\n

The creative concept \u201cConnections of Man & Machine\u201d<\/strong>\u00a0brought the 3008 to life.[\/vc_custom_heading][vc_empty_space empty_h=”3″][vc_column_text]Starting from receiving the exclusive invitation up until the end of the event, Peugeot’s guests found themselves at the center\u00a0of experiencing the Peugeot 3008 to the fullest. A personalized, tailor-made wristband for each individual person served as the bridge between “man and machine”. Check-in, Emotive 4D and VR stations, table finder reacted to it, and it became the centerpiece\u00a0of the final crescendo when the vehicle was revealed – a dialogue between the audience and the film about the car.[\/vc_column_text][vc_single_image media=”778″ media_width_percent=”100″ alignment=”right” shadow=”yes” shadow_weight=”std”][vc_column_text]Challenging due to the surprising attendence of almost twice the attendees and its overall technological complexities, the event was very well received, media coverage was very positive and Peugeot was satisfied\u00a0with the outcome.[\/vc_column_text][vc_single_image media=”72100″ media_width_percent=”100″ media_ratio=”sixteen-nine”][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” shift_y=”0″ z_index=”0″ shape_dividers=””][vc_column_inner column_width_percent=”100″ position_horizontal=”right” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_height=”fontheight-357766″ text_font=”font-970772″ text_weight=”300″ text_color=”color-prif”]HAVAS WORLDWIDE asked LEAP\/NATION to conceptualize and produce the launch of the PEUGEOT 3008<\/strong>, a premiere in the region.\u00a0The stakes were high; a first for the brand in terms of design, a first in the region in terms of launch.<\/p>\n

 <\/p>\n

The creative concept \u201cConnections of Man & Machine\u201d<\/strong>\u00a0brought the 3008 to life.[\/vc_custom_heading][vc_empty_space empty_h=”3″][vc_single_image media=”72106″ media_width_percent=”100″ shadow=”yes” shadow_weight=”std”][vc_column_text]Starting from receiving the exclusive invitation up until the end of the event, Peugeot’s guests found themselves at the center\u00a0of experiencing the Peugeot 3008 to the fullest. A personalized, tailor-made wristband for each individual person served as the bridge between “man and machine”. Check-in, Emotive 4D and VR stations, table finder reacted to it, and it became the centerpiece\u00a0of the final crescendo when the vehicle was revealed – a dialogue between the audience and the film about the car.[\/vc_column_text][vc_single_image media=”72105″ media_width_percent=”100″][vc_column_text]Challenging due to the surprising attendence of almost twice the attendees and its overall technological complexities, the event was very well received, media coverage was very positive and Peugeot was satisfied\u00a0with the outcome.[\/vc_column_text][vc_single_image media=”72097″ media_width_percent=”100″ media_ratio=”sixteen-nine” alignment=”right” shadow=”yes” shadow_weight=”std”][vc_single_image media=”72100″ media_width_percent=”100″ media_ratio=”sixteen-nine”][\/vc_column_inner][vc_column_inner column_width_percent=”75″ position_horizontal=”left” override_padding=”yes” column_padding=”0″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”3″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”100″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”80″ expand_height=”yes” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ […]<\/p>\n","protected":false},"author":1,"featured_media":73071,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"portfolio_category":[24,30,31,32,51,96],"class_list":["post-764","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-motion-2","portfolio_category-interactive","portfolio_category-experiential","portfolio_category-strategy","portfolio_category-design","portfolio_category-spatial"],"_links":{"self":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":80,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/764\/revisions"}],"predecessor-version":[{"id":73518,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/764\/revisions\/73518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media\/73071"}],"wp:attachment":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio_category?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}