{"id":757,"date":"2018-02-21T14:32:51","date_gmt":"2018-02-21T10:32:51","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&p=757"},"modified":"2019-02-13T17:41:40","modified_gmt":"2019-02-13T13:41:40","slug":"molto-lullaby","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/molto-lullaby\/","title":{"rendered":"MOLTO “Lullaby”"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”80″ expand_height=”yes” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”right” position_vertical=”bottom” align_horizontal=”align_right” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_font=”font-970772″ text_weight=”400″ text_color=”color-prif”]_
\nOgilvyOne Worldwide
\nConcept work
\nIndonesia[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_font=”font-970772″ text_weight=”200″ text_transform=”uppercase” text_color=”color-prif”]Molto “Lullaby”[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ desktop_visibility=”yes” shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_font=”font-970772″ text_weight=”200″ text_transform=”uppercase” text_color=”color-prif”]MOLTO<\/b><\/p>\n

 <\/p>\n

Molto Lullaby[\/vc_custom_heading][vc_custom_heading heading_semantic=”h5″ text_size=”h5″ text_font=”font-970772″ text_weight=”400″ text_color=”color-prif”]_
\nOgilvyOne Worldwide
\nConcept work
\nIndonesia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ position_horizontal=”right” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_single_image media=”72337″ media_width_percent=”100″][vc_gallery el_id=”gallery-103022″ medias=”72339,72338″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″][vc_single_image media=”72485″ media_width_percent=”100″][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_horizontal=”left” override_padding=”yes” column_padding=”2″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_custom_heading heading_semantic=”h4″ text_size=”h4″ text_height=”fontheight-357766″ text_font=”font-970772″ text_weight=”300″ text_color=”color-prif”]A staggering 6,5 million\u00a0Indonesian women are migrant workers in countries across Asia and the Middle East. Imagine only half of them being mothers: over 3 million kids living without mothers in Indonesia.[\/vc_custom_heading][vc_column_text]Molto, Unilever’s fabric conditioner brand (named ‘Comfort’ in other markets) is all about “A Dose of Mom\u2019s Love”. The idea was to help those mothers give their dose of love even when they\u2019re a thousand miles away.<\/p>\n

Every night all children go to bed, wrapped in a blanket, with their heads pressed on a soft, cosy pillow and minds wishing their moms would put them to sleep. With MOLTO LULLABY, it’s as close as they can be.[\/vc_column_text][vc_empty_space empty_h=”2″][vc_column_text]We\u2019ll gather those moms to record their voice singing the Lullaby. In Indonesia, we\u2019ll embed their sounds to the pillow. And deliver them to their children so every time their kids put their heads to sleep, they will hear their moms\u2019 voices. And the most comfortable thing that a kid has at night also becomes a dose of mom\u2019s love. In reality.<\/p>\n

Due to connectivity being a costly endeavour for a lot of mothers abroad, multiple executions were discussed: from creating in-store recording booths in Hong Kong, Singapore, Kuala Lumpur and pillow deliveries to the children in Indonesia to the use of Bluetooth and ‘woven speaker’ technologies for a cost of between 10 – 175 US$ for a delighted mom and a sleeping child.[\/vc_column_text][vc_custom_heading]MOLTO – A Dose of Mom’s Love.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”3″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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