{"id":755,"date":"2018-02-21T14:32:18","date_gmt":"2018-02-21T10:32:18","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&#038;p=755"},"modified":"2020-01-12T11:43:02","modified_gmt":"2020-01-12T07:43:02","slug":"garuda-indonesia-innovations","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/garuda-indonesia-innovations\/","title":{"rendered":"GARUDA INDONESIA Innovations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; align_horizontal=&#8221;align_right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<\/p>\n<p>Concept Work \/ Pitch<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>GARUDA INDONESIA<\/b><\/p>\n<p>Rethinking the traveler&#8217;s experience[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>GARUDA INDONESIA<\/b><\/p>\n<p>Rethinking the traveler&#8217;s experience[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<\/p>\n<p>Concept Work \/ Pitch<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text]Garuda Indonesia, the country&#8217;s national airline, had a challenging past. Blacklisted, crashed, dirty until a management change a few years ago turned the tide. By the time Garuda Indonesia was pitching out their marketing and advertising business, they had achieved a 5-star skytrax ratings, had the best global economy class\u00a0 and best cabin crew and asked agencies for a marketing overhaul.<\/p>\n<p>&nbsp;<\/p>\n<p>What better opportunity than to rethink the entire travel journey, from start to finish, and improve the service throughout.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][vc_single_image media=&#8221;72500&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Full redesign of garuda-indonesia.com in regards to both UI &amp; UX best practices<\/li>\n<li>Redesign of the GA Mobile App for a better experience and utility<\/li>\n<li>The introduction of &#8220;Garuda Concierge&#8221; as the key element to the Garuda Frequent Flyer Program (pictured)<\/li>\n<li>The addition of &#8220;Take me there&#8221; &#8211; an innovative module, allowing users scan any photo, postcard, travel guide and get instant booking options (pictured)<\/li>\n<li>A cohesive multi-dimensional, personalized AR experience within Garuda&#8217;s key airports, turning the check-in desks, baggage claim areas and more into featured travel destinations.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;4&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_single_image media=&#8221;72496&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;72501&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73061,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"portfolio_category":[23,30,32],"class_list":["post-755","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-interactive","portfolio_category-strategy"],"_links":{"self":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":24,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/755\/revisions"}],"predecessor-version":[{"id":73548,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/755\/revisions\/73548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media\/73061"}],"wp:attachment":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio_category?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}