{"id":700,"date":"2018-02-12T12:05:36","date_gmt":"2018-02-12T08:05:36","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&#038;p=700"},"modified":"2020-01-12T11:43:42","modified_gmt":"2020-01-12T07:43:42","slug":"indomie-gila-cabe-ijo","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/indomie-gila-cabe-ijo\/","title":{"rendered":"Indomie &#8220;Gila Cabe Ijo&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; align_horizontal=&#8221;align_right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>INDOMIE<\/b><\/p>\n<p>Gila Cabe Ijo<\/p>\n<p>The green, spicy madness[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia<br \/>\n2013[\/vc_custom_heading][vc_custom_heading]How to introduce the spiciest instant noodles to a country full of chilly? With green fever![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>INDOMIE<\/b><\/p>\n<p>Gila Cabe Ijo<\/p>\n<p>The green, spicy madness[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nOgilvyOne Worldwide<br \/>\nIndonesia<br \/>\n2013[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading]How to introduce the spiciest instant noodles to a country full of chilly? With green fever![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;73220&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Over 45,000 photos submitted in the first 4 weeks<\/strong><\/li>\n<li><strong>Some users going as crazy as sending us over 2,000 pictures<\/strong><\/li>\n<li><strong>84 blogs reported about the new variant<\/strong><\/li>\n<li><strong>Over 27 million earned media impressions<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>and for 6 months, the Indonesian social media landscape was blanketed in green fever and the chatter around Indomie Goreng Cabe Ijo.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]Indomie, Indonesia&#8217;s biggest instant noodle maker, had a new product: &#8220;Mi Goreng Cabe Ijo&#8221;, the spiciest flavour they had ever created. Because it was packaged all-green, in contrast to much of the spicy, chilly, hot food in the country being red was one of our ingredients for success. Combine that with a brand hugely popular and a daily staple to hundreds of millions, and the love Indonesians have for taking photos of food, we needed to do little to start an online-frenzy.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_gallery el_id=&#8221;gallery-511612&#8243; type=&#8221;carousel&#8221; medias=&#8221;73229,73230,73231,73232,73226,73227&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;0&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;1&#8243; single_padding=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73219,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"portfolio_category":[30,32,49],"class_list":["post-700","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-interactive","portfolio_category-strategy","portfolio_category-web"],"_links":{"self":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":18,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/700\/revisions"}],"predecessor-version":[{"id":73543,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/700\/revisions\/73543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media\/73219"}],"wp:attachment":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio_category?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}