{"id":694,"date":"2018-02-12T12:03:42","date_gmt":"2018-02-12T08:03:42","guid":{"rendered":"http:\/\/puhze.net\/?post_type=portfolio&#038;p=694"},"modified":"2020-01-12T11:43:28","modified_gmt":"2020-01-12T07:43:28","slug":"groupe-bel-adventures-with-la-vache-qui-rit","status":"publish","type":"portfolio","link":"https:\/\/puhze.net\/site\/portfolio\/groupe-bel-adventures-with-la-vache-qui-rit\/","title":{"rendered":"Groupe Bel &#8220;Adventures with La Vache qui rit&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;75&#8243; position_horizontal=&#8221;right&#8221; align_horizontal=&#8221;align_right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>ADVENTURES WITH <\/b><\/p>\n<p>LA VACHE QUI RIT<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nLeo Burnett<br \/>\nUnited Arab Emirates[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;75&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;200&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-prif&#8221;]<b>ADVENTURES WITH <\/b><\/p>\n<p>LA VACHE QUI RIT<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-prif&#8221;]_<br \/>\nLeo Burnett<br \/>\nUnited Arab Emirates[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;73457&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shape_dividers=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;70&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;3&#8243; desktop_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_height=&#8221;fontheight-357766&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;accent&#8221;]8 pieces of cheese have gone missing! La Vache qui rit, Sara and Karim set off on an adventure to find the missing pieces.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]The adventure takes them to 4 fantastic worlds, each hiding two pieces. Entirely from the user\u2019s perspective, the adventure kicks off with the team\u2019s plane landing in Pirates World where they set off on the trail, play games and choose different paths before finding the 2 of 8 pieces hidden in a treasure chest.<\/p>\n<p>The adventure then continues to Persia, China then Ancient Egypt where the team steers a magic carpet, jumps over the Great Wall of China and enters secret chambers as they continue to overcome obstacles, play games and get clues from various characters they meet\u2026 until they complete the adventure inside the Great Pyramid and fly off to their next adventure.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;72567&#8243; media_width_percent=&#8221;100&#8243;][vc_single_image media=&#8221;72566&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]La Vache qui rit\u2019s competition was stealing market share left, right and center. In a category that lacks differentiation, La Vache qui rit, a premium brand, was getting lost in the clutter. So we decided to build a stronger brand that connects with kids directly and decided to send the Laughing Cow on a journey. \u201dThe Adventures of La Vache qui rit\u201d were born, a campaign concept that ended up being successful for years to come, kicking off with \u201cThe Quest for the Missing Cheese\u201d.[\/vc_column_text][vc_single_image media=&#8221;72568&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243;][vc_column_text]Not expecting the response, our servers crashed three times, and we had over <strong>3,000,000 visitors on the website in the first month, interacting for 15 minutes each on average<\/strong>. For this to be Groupe Bel&#8217;s first venture into the digital realm in the region, it became the most successful digital effort for the brand worldwide. The concept of &#8220;Adventures with La Vache qui rit&#8221; was continued for 4 years, sending the Laughing\u00a0Cow, Sara and Karim to space and foreign places.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h4><strong>Creative Credits<\/strong><\/h4>\n<p><strong>Agency<br \/>\n<\/strong>Leo Burnett, Dubai<\/p>\n<p><strong>Creative Director<\/strong><br \/>\nSebastian Puhze<\/p>\n<p><strong>Digital Art Director, Designer<\/strong><br \/>\nFrederick Tadeo<\/p>\n<p><strong>Senior Copywriter<\/strong><br \/>\nSunny Deo<\/p>\n<p><strong>Communications Manager<\/strong><br \/>\nFadi Bustros<\/p>\n<p><strong>Flash Development \/ Game Dev<\/strong><br \/>\nRahmat Hidayat[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><strong>3D Animation<\/strong><br \/>\nOptix Digital Pictures, Dubai<\/p>\n<p><strong>Direction<\/strong><br \/>\nSebastian Puhze<\/p>\n<p><strong>Production<\/strong><br \/>\nAndreea Gurbina<\/p>\n<p><strong>3D Animation<\/strong><br \/>\nAmin Faramarzeyan<br \/>\nRamtin Ahmadi<br \/>\nGeoffrey Dela Cruz<br \/>\nNicholas King[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73066,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"portfolio_category":[23,24,30,32,49,51],"class_list":["post-694","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-motion-2","portfolio_category-interactive","portfolio_category-strategy","portfolio_category-web","portfolio_category-design"],"_links":{"self":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":52,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/694\/revisions"}],"predecessor-version":[{"id":73531,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio\/694\/revisions\/73531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media\/73066"}],"wp:attachment":[{"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/puhze.net\/site\/wp-json\/wp\/v2\/portfolio_category?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}