{"id":72011,"date":"2018-03-25T15:20:46","date_gmt":"2018-03-25T11:20:46","guid":{"rendered":"http:\/\/puhze.net\/?page_id=72011"},"modified":"2019-02-11T17:42:49","modified_gmt":"2019-02-11T13:42:49","slug":"about","status":"publish","type":"page","link":"https:\/\/puhze.net\/site\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_single_image media=&#8221;72362&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space empty_h=&#8221;5&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;300&#8243;]<\/p>\n<h2>Hi!<\/h2>\n<p>&nbsp;<\/p>\n<p>For the past 17 years, I have been working as a creative director (ATL, BTL, TTL Digital) in the US, in Germany, PR China, Indonesia and the United Arab Emirates, which is where I am located at the moment.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-524109&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]General Info[\/vc_custom_heading][vc_column_text]<\/p>\n<p class=\"p1\">I had the pleasure working for the likes of BBDO\/Proximity, Leo Burnett, Ogilvy and other on campaigns and projects for some of the most exciting brands around. Have a look below for a list. All these places had different challenges in store \u2013 from building up a digital shop from my boss\u2019 basement in Shanghai without understanding a word of Chinese (which went on to become the country\u2019s leading digital agency and part of Leo Burnett) to integrating digital teams into the \u2018new world of advertising\u2019 in Dubai or having the world take notice of Indonesia with my team of fresh-grads.<\/p>\n<p class=\"p1\">Currently, I am head of creative and chaos at Leap Nation in Dubai, a multidisciplinary shop that aims to create the best experiential work possible that hits heart or brain.<\/p>\n<p class=\"p1\">Do drop me a line to say hi, or to discuss projects!<br \/>\nSeb<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-524109&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]At the Judging Table[\/vc_custom_heading][vc_column_text]ADSTARS South Korea 2017 &amp; 2018<br \/>\nCampaign Magazine Middle East[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-524109&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Awards &amp; Recognition[\/vc_custom_heading][vc_column_text]<\/p>\n<p>UAE Business Awards &#8211; MEA Markets &#8211; for LEAP\/NATION &#8211; 2018<\/p>\n<p>Most successful AXE Apollo campaign globally &#8211; UNILEVER &#8211; 2014<br \/>\nBRONZE &#8211; &#8211; AXE APOLLO &#8211; Citra Pariwara Awards &#8211; 2014<br \/>\nSILVER &#8211; Campaign \u201cAgency of the Year, Indonesia\u201d &#8211; 2013<br \/>\nFINALIST &#8211; Adventures with La Vache qui rit &#8211; MENA Cristal Awards 2012<br \/>\nBEST ARABIC WEBSITE &#8211; Travel, Retail &amp; Lifestyle &#8211; Adventures with La Vache qui rit &#8211; The Internet Awards Middle East 2012<br \/>\nFINALIST &#8211; Adventures with La Vache qui rit &#8211; Effies 2011<br \/>\nSHORTLIST &#8211; Adventures with La Vache qui rit &#8211; DUBAI LYNX 2011<\/p>\n<p>GOLD &#8211; Showtime Arabia &#8211; UAE Excellence Awards 2009<br \/>\nGOLD &#8211; Lagoons.ae &#8211; UAE Excellence Awards 2009<br \/>\nGOLD &#8211; Pepsi Streetfootball &#8211; UAE Excellence Awards 2009<br \/>\nSILVER &#8211; du telecom &#8211; UAE Excellence Awards 2009<\/p>\n<p>BRONZE &#8211; Pepsi \u201cHaifa\u201d &#8211; DUBAI LYNX 2008<br \/>\nSHORTLIST Pepsi \u201cSea of Stars\u201d &#8211; DUBAI LYNX 2008<br \/>\nCYBER CRISTAL &#8211; m&amp;ms &#8211; MENA Cristal Awards 2008<br \/>\nCYBER CRISTAL &#8211; The Monarch Hotel Dubai &#8211; MENA Cristal Awards 2008<br \/>\nPROMOTION CRISTAL Pepsi &#8211; &#8220;Sea of Stars Viral\u201d &#8211; MENA Cristal Awards 2008<\/p>\n<p>GOLD &#8211; AbuDhabiAwards.com &#8211; Pan Arab Excellence Awards 2008<br \/>\nGOLD &#8211; CocoPops Al Arabia website &#8211; Pan Arab Excellence Awards 2008<br \/>\nCreative Website Award Site of the Day &#8211; M&amp;amp;Ms<br \/>\nSILVER &#8211; m&amp;amp;ms &#8211; Pan Arab Excellence Awards 2008<br \/>\nSILVER &#8211; Lagoons.com &#8211; Pan Arab Excellence Awards 2008<br \/>\nGOLD &#8211; Sama Dubai Properties &#8211; UAE Excellence Awards 2008<br \/>\nGOLD &#8211; Abu Dhabi Awards &#8211; UAE Excellence Awards 2008<br \/>\nSILVER &#8211; Abu Dhabi Commercial Bank website &#8211; UAE Excellence Awards 2008<br \/>\nBRONZE &#8211; Snickers website &#8211; UAE Excellence Awards 2008<br \/>\nBRONZE &#8211; Dubal web communication &#8211; UAE Excellence Awards 2008<\/p>\n<p>BRONZE Emirates Airlines 777 launch &#8211; DUBAI LYNX 2007<br \/>\nBRONZE \u201cWella Makeover\u201d &#8211; DUBAI LYNX 2007<br \/>\nGOLD &#8211; The Monarch Hotel Dubai &#8211; Pan Arab Excellence Awards 2007<br \/>\nSILVER &#8211; Lagoons.com &#8211; Pan Arab Excellence Awards 2007<br \/>\nSILVER &#8211; Snickers Streetskillz &#8211; Pan Arab Excellence Awards 2007<br \/>\nBEST STRATEGIC ENTERTAINMENT &#8211; PepsiSeaOfStars.com &#8211; Pan Arab Excellence Awards 2007[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-524109&#8243; text_font=&#8221;font-970772&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Experience[\/vc_custom_heading][vc_column_text]<\/p>\n<h3>LEAP\/NATION<\/h3>\n<p>Principal Creative &amp; Founder<\/p>\n<p>Peugeot, UAE Government, du telecom, Quintessentially, Havas Worldwide<\/p>\n<p>&nbsp;<\/p>\n<h3>OgilvyOne<\/h3>\n<p>Digital Creative Director<\/p>\n<p>Unilever (AXE, Ponds, Rinso, Molto, Lipton), The Coca-Cola Company (Coke, Aquarius), Nestl\u00e9, Philips, and local brands<\/p>\n<p>&nbsp;<\/p>\n<h3>Serviceplan<\/h3>\n<p>Regional Integrated Creative Director<\/p>\n<p>BMW Group (BMW, MINI, Rolls-Royce), Takaful Emarat Insurance, Continental Tires, Austrian Business Council)<\/p>\n<p>&nbsp;<\/p>\n<h3>Leo Burnett<\/h3>\n<p>Regional Digital Creative Director<\/p>\n<p>General Motors (Chevrolet, GMC, Cadillac), du telecom, Groupe bel, Philip Morris,\u00a0Emirates Airlines<\/p>\n<p>&nbsp;<\/p>\n<h3>IMPACT Proximity\/BBDO<\/h3>\n<p>Regional Digital Creative Director<\/p>\n<p>PepsiCo (Pepsi, Mountain Dew, Mirinda), Mercedes-Benz, Dubai Properties, Abu Dhabi Islamic Bank<\/p>\n<p>&nbsp;<\/p>\n<h3>EmporioAsia (later aquired by Publicis Groupe)<\/h3>\n<p>Digital Creative Director<\/p>\n<p>Ritz Carlton, Hilton, Marriott, Chine Eastern Airlines, Lanxess Chemicals<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column column_width_percent=&#8221;80&#8243; 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