NATIONAL GEOGRAPHICWild Russia
_Leo BurnettUnited Arab Emirates
National Geographic TV had asked the team at Leo Burnett Dubai to create awareness for "Wild Russia", a documentary programme featuring the extraordinary array of cultures, climates and wildlife in Russia.
Inspired by the Matryoshka Dolls, symbolic of Russia, Raphael Augusto (Art) and Sunny Deo (Copy) brought the concept of food chains to life in an integrated campaign, titled “Get Inside Wild Russia”. Under this umbrella, Sebastian’s team created a series of digital advertising formats.
