Hi!
For the past 17 years, I have been working as a creative director (ATL, BTL, TTL Digital) in the US, in Germany, PR China, Indonesia and the United Arab Emirates, which is where I am located at the moment.
General Info
I had the pleasure working for the likes of BBDO/Proximity, Leo Burnett, Ogilvy and other on campaigns and projects for some of the most exciting brands around. Have a look below for a list. All these places had different challenges in store – from building up a digital shop from my boss’ basement in Shanghai without understanding a word of Chinese (which went on to become the country’s leading digital agency and part of Leo Burnett) to integrating digital teams into the ‘new world of advertising’ in Dubai or having the world take notice of Indonesia with my team of fresh-grads.
Currently, I am head of creative and chaos at Leap Nation in Dubai, a multidisciplinary shop that aims to create the best experiential work possible that hits heart or brain.
Do drop me a line to say hi, or to discuss projects!
Seb
At the Judging Table
ADSTARS South Korea 2017 & 2018
Campaign Magazine Middle East
Awards & Recognition
UAE Business Awards – MEA Markets – for LEAP/NATION – 2018
Most successful AXE Apollo campaign globally – UNILEVER – 2014
BRONZE – – AXE APOLLO – Citra Pariwara Awards – 2014
SILVER – Campaign “Agency of the Year, Indonesia” – 2013
FINALIST – Adventures with La Vache qui rit – MENA Cristal Awards 2012
BEST ARABIC WEBSITE – Travel, Retail & Lifestyle – Adventures with La Vache qui rit – The Internet Awards Middle East 2012
FINALIST – Adventures with La Vache qui rit – Effies 2011
SHORTLIST – Adventures with La Vache qui rit – DUBAI LYNX 2011
GOLD – Showtime Arabia – UAE Excellence Awards 2009
GOLD – Lagoons.ae – UAE Excellence Awards 2009
GOLD – Pepsi Streetfootball – UAE Excellence Awards 2009
SILVER – du telecom – UAE Excellence Awards 2009
BRONZE – Pepsi “Haifa” – DUBAI LYNX 2008
SHORTLIST Pepsi “Sea of Stars” – DUBAI LYNX 2008
CYBER CRISTAL – m&ms – MENA Cristal Awards 2008
CYBER CRISTAL – The Monarch Hotel Dubai – MENA Cristal Awards 2008
PROMOTION CRISTAL Pepsi – “Sea of Stars Viral” – MENA Cristal Awards 2008
GOLD – AbuDhabiAwards.com – Pan Arab Excellence Awards 2008
GOLD – CocoPops Al Arabia website – Pan Arab Excellence Awards 2008
Creative Website Award Site of the Day – M&Ms
SILVER – m&ms – Pan Arab Excellence Awards 2008
SILVER – Lagoons.com – Pan Arab Excellence Awards 2008
GOLD – Sama Dubai Properties – UAE Excellence Awards 2008
GOLD – Abu Dhabi Awards – UAE Excellence Awards 2008
SILVER – Abu Dhabi Commercial Bank website – UAE Excellence Awards 2008
BRONZE – Snickers website – UAE Excellence Awards 2008
BRONZE – Dubal web communication – UAE Excellence Awards 2008
BRONZE Emirates Airlines 777 launch – DUBAI LYNX 2007
BRONZE “Wella Makeover” – DUBAI LYNX 2007
GOLD – The Monarch Hotel Dubai – Pan Arab Excellence Awards 2007
SILVER – Lagoons.com – Pan Arab Excellence Awards 2007
SILVER – Snickers Streetskillz – Pan Arab Excellence Awards 2007
BEST STRATEGIC ENTERTAINMENT – PepsiSeaOfStars.com – Pan Arab Excellence Awards 2007
Experience
LEAP/NATION
Principal Creative & Founder
Peugeot, UAE Government, du telecom, Quintessentially, Havas Worldwide
OgilvyOne
Digital Creative Director
Unilever (AXE, Ponds, Rinso, Molto, Lipton), The Coca-Cola Company (Coke, Aquarius), Nestlé, Philips, and local brands
Serviceplan
Regional Integrated Creative Director
BMW Group (BMW, MINI, Rolls-Royce), Takaful Emarat Insurance, Continental Tires, Austrian Business Council)
Leo Burnett
Regional Digital Creative Director
General Motors (Chevrolet, GMC, Cadillac), du telecom, Groupe bel, Philip Morris, Emirates Airlines
IMPACT Proximity/BBDO
Regional Digital Creative Director
PepsiCo (Pepsi, Mountain Dew, Mirinda), Mercedes-Benz, Dubai Properties, Abu Dhabi Islamic Bank
EmporioAsia (later aquired by Publicis Groupe)
Digital Creative Director
Ritz Carlton, Hilton, Marriott, Chine Eastern Airlines, Lanxess Chemicals